Disney+ just revealed that it lost over a million subscribers in the fourth quarter of last year. In particular, the rise in prices caused more than one person to flee. The company still has some reasons to be satisfied.
Disney+ has failed to hold its own. In its financial statement, Mickey platform It admits to losing more than a million users during the last quarter of last year. Thus, the number of users of the service reached 111.3 million users as of December 31, 2023. But how can we explain this huge, reckless rush? The sudden departure of customers can be understood in light of the disruption in the price list announced last August.
Reminder, The formula arrives with the redistribution of advertising cardsThe basic subscription (4K, 4 displays, Dolby Atmos, downloads) ranges from 8.99 to 11.99 euros per month. The Standard plan costs €8.99 per month (FHD, 2 displays, downloads). There is no doubt that these radical changes caused the departure of a large number of subscribers during the last months of 2023.
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Disney+: Subscribers jump after price increase
Moreover, Disney+ is by no means an isolated case. Netflix and others are also having to deal with mass departures After increasing their prices. Obviously, other factors could explain the mass departure of subscribers. The SVOD market is now saturated and users do not hesitate to cut ties with certain platforms when they are browsing the catalog. Others subscribe to the service to watch a specific program before unsubscribing afterwards.
Back to Disney+, End of account sharing Does it threaten to worsen bleeding? This is not said. For comparison, Netflix saw a huge spike in subscribers After the free account sharing ends A few months ago. It remains to be seen whether the Mickey platform will get the same results as its Red N competitor.
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In the meantime, the company still has some reasons to be satisfied. In addition to the increase in Hulu subscribers (an additional 1.2 million subscribers), revenues generated in Q4 2023 exceeded those achieved in Q4 2022. In India, Disney+ Hotstar can also boast of 38.3 million subscribers after attracting 700 thousand new users in three months.
- Disney+ lost more than 1 million users in the last three months of 2023.
- A mass exodus caused in particular by the disruption of the platform's price list.
- It remains to be seen whether the end of free account participation will lead to others exiting.
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